To kick off National Motorcycle Safety Awareness Month (May), Allstate Insurance Company will continue its efforts to donate standardized warning signs for motorcycle safety with its “Once is Never Enough” (ONE) program with the first installation of 2013. ONE is an awareness campaign that encourages people to look twice for motorcycles at intersections and aims to help reduce the number of motorcycle crashes at intersections by proposing installations of permanent motorcycle warning signs in 20 U.S. cities this year. Additionally, a new Allstate Motorcycle Facebook mapping application was created in response to the numerous requests from the rider community to help bring awareness to other hazardous road conditions. Continue Reading »

Larry Pegram and his family-based racing team are returning to Speed TV for another season of Superbike Family. The new season of the reality program will showcase the endeavors of the Foremost Insurance sponsored racer’s 2012 racing season.

The second season of Superbike Family airs on the Speed TV January 5, 2013 at 9:00 p.m. EST, prior to live Supercross coverage. If you want to catch up on the first season, episodes can be viewed at blog.foremost.com.

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Slow-motion can sure make anything look dramatic, not that motorcycle crashes need anymore drama, but these ads use the effect to the fullest.  The first Allstate ad is called “Ghost Bikes” which is a very appropriate name, the other is named “Road Rash”, there is even a making of video after the jump.

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A new report says riders with ABS-equipped bikes can dramatically reduce the chance of a fatal accident. The study compared fatality rates among riders on bikes that have antilock brakes, and it found that death rates were 38% lower on motorcycles equipped with the optional ABS systems compared to non-ABS bikes.

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When the holiday spirit strikes do you include your motorcycle or scooter in the merriment? Whether you decorate your tree while drinking Eggnog from your Harley-Davidson beer stein or get gussied up like old Saint Nick to ride your crotch rocket, Nationwide Insurance wants to know about it. Or maybe you have participated in a holiday themed ride or parade. Regardless, you can submit your pictures for the inaugural “Nationwide ‘Tis the Season Contest.”

The top three submissions will each receive an insulated waterproof backpack and be announced the week of January 5. Submissions must be received by January 2, 2009, and will be judged on creativity by the motorcycle communications team at Nationwide.

Send your submission to bikes@nationwide.com. You can log on to view all “Nationwide ‘Tis the Season Contest” entries at Nationwide Insurance ‘Tis the Season.

Also, please keep in mind that this is a family-oriented holiday, so pictures of naked girls named Holly or of you hanging mistletoe from your belt buckle are unlikely to get the reaction you want.