The BMW Group has announced the sale of 110-year old Husqvarna Motorcycles to Austrian-based Pierer Industrie AG. “The BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price,” says BMW in a press release.

Pierer Industrie AG is the principle shareholder of KTM. Originally a Swedish company, BMW acquired Husqvarna in 2008 when it purchased the Italian Cagiva MV Agusta group. The sale of Husky comes somewhat as a surprise considering the amount of money BMW has spent restructuring the company. BMW says the sale is part of a realigning strategy to focus urban mobility and e-mobility efforts. Continue Reading »

Thirty-two years after his death, Steve McQueen still reigns as the coolest movie star to ever ride a motorcycle. One of his preferred brands was Husqvarna (another, seen here, was Triumph) and to the delight of motorcycle enthusiasts and McQueen fans alike, one of his bikes will soon be in the hands of a new owner. This 1970 Husqvarna 400 Cross owned and ridden by Steve McQueen will be up for auction on January 10th, at Bally’s Hotel & Casino in Las Vegas, by Bonhams. The motorcycle comes with an exhaustive quantity of documents supporting its provenance and authenticity.

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