BMW is getting closer to signing a partnership agreement with India’s TVS Motor Company. The partnership, expected to be finalized before the end of March, would see TVS receive access to BMW technology while the German manufacturer would increase its footprint in the world’s second most-populated nation.
TVS is one of India’s largest manufacturers but it has recently slipped to fourth from third behind Hero MotoCorp, Bajaj Auto and Honda. An injection of BMW technology may be what TVS needs to regain its market share. TVS’ competitors all either have links to foreign motorcycle manufacturers.
Hero MotoCorp recently ended its long partnership with Honda and is now working with Erik Buell Racing to develop new products. Bajaj owns a 47% stake in KTM and has begun introducing models that share components with similar KTM motorcycles, such as the Bajaj Pulsar 200ns which is based on the KTM 200 Duke. Baja also has a separate deal with Kawasaki which helps draw additional visitors to its showrooms. And Honda is, of course, Honda, with its own wholly-owned subsidiary recently surpassing TVS as India’s third largest motorcycle producer. Continue Reading »