Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer.
Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time. Hero MotoCorp has a license to continue using Honda technology until 2014.