Harley-Davidson has opened a new regional headquarters for the Asian market in Singapore.
The new facility will house Harley-Davidson‘s sales, marketing and dealer development operations for its Asia Pacific region. The region office was previously located at Harley-Davidson’s global base in Milwaukee. According to ChannelNewsAsia.com, Harley-Davidson hired 20 employees for the Asia Pacific office with 19 of them locals.
“This office is brick and mortar proof of Harley-Davidson’s commitment to the Asia Pacific region and to introducing the brand’s ideals of individuality and self-expression to more customers here,” said Matt Levatich, President and Chief Operating Officer, Harley Davidson Motor Company during the grand opening ceremony. “We are excited to be opening this new office because now we are in a better position to support the growing number of customers across this region who are eager to take part in the unique Harley-Davidson experience.”
Harley-Davidson sold 20,987 units in the Asia Pacific region in 2010, accounting for 9.4% of the company’s worldwide sales.
[Source: Harley-Davidson, ChannelNewsAsia.com]




