Victory Motorcycles stands behind its products, and is taking great efforts to prove it. In recent years, Victory had been running a promotion where people can test a Victory motorcycle and, if they end up buying a competitor’s product, Victory gives them $100. Victory is taking things to a higher level offering a full money-back guarantee for 2013 models.

“We’ve been saying ‘Ride One and You’ll Own One’ for over a year, and we’ve seen thousands of riders take the challenge and join the Victory ranks,” Fulkerson said. “We’re so confident you’ll enjoy riding a Victory that we’re stepping up to our own challenge and putting our money where our mouth is. If you buy a new Victory and aren’t completely satisfied riding the best, just bring it back.”

There are some restrictions, of course. The “Victory Guarantee” offers applies only to new 2013 models purchased in the United States or Canada from March 1 to April 30. Customers must own the motorcycle for at least 30 days before they can take advantage of the guarantee. They then have another 30 days to return their motorcycle for a refund. Continue Reading »