Erik Buell Racing has taken a vital big step forward by securing inventory financing from GE Capital. With support from GE Capital’s Commercial Distribution Finance program, Erik Buell Racing can expand its dealer network across the U.S. and sell its new motorcycles such as the 1190 RS.

“As we ramp up our production capabilities and introduce other models, it’s great to know that we have a finance company that can support us as we expand,” says Erik Buell. “I’m pleased that GE Capital, with its decades of experience in the motorsports industry, continues to support emerging manufacturers like EBR.”

Securing short term financing for dealerships is an important step for EBR. With the floorplan financing in place, dealers can now stock EBR motorcycles in showrooms. Otherwise, dealers would either have to buy the inventory outright or face the difficult task of selling a product they don’t have in stock. Continue Reading »