If you’ve been anxious to try the new Moto Guzzi California 1400 Custom ABS, featuring the largest engine Guzzi has ever built, traction control, rider modes, ABS, cruise control, ride-by-wire and impeccable fit and finish, but didn’t know how to actually get your hands on one, you’re in luck. Moto Guzzi dealers across the country are offering free test rides. Continue Reading »
Facebook has been getting a bad rap of late with its recent IPO but that didn’t stop Ducati from celebrating its millionth “Like” on the official Ducati Facebook page. The Italian manufacturer marked the occasion with a video thanking its fans.
The video is almost a real-life demonstration of how Facebook operates, following a first-person perspective of a fan visiting Ducati‘s headquarters in Bologna, Italy, and raising a thumb to “like” things he sees such the rows of L-Twin-powered motorcycles in the parking lot, Corse racebikes on display at the Ducati Museum, factory workers assembling a Ducati 1199 Panigale.
Along the way, Ducati displays the word “thanks” in 12 different languages along the fan’s tour of the factory and in footage from its MotoGP team’s recent test at Italy’s Mugello circuit. Continue Reading »
As the World Superbike championship makes its next stop at Miller Motorsports Park in Tooele, Utah this weekend, Aprilia USA will be on hand and is inviting everyone to be a part of the “Aprilia Experience.” Continue Reading »
Motorcycle.com‘s MotoGP contest is coming to a close but there’s still time to enter for your chance to win tickets to the 2012 U.S. Grand Prix at Laguna Seca.
Entering is easy. Just hop over to our Facebook page and “Like” us. Then go to our contest page and follow the instructions to complete a survey. The contest is open until the end of the month so there’s still time! The winner will be selected and announced in May. A word of note: we’ve found some people have problems accessing the contest page because of their browser’s ad blocker. If you have trouble, try disabling the ad blocker momentarily.
The grand prize includes airfare for two, accommodation for three nights and a pair of general admission tickets to watch the action at Mazda Raceway Laguna Seca. Continue Reading »
A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. Continue Reading »
On its Facebook page today, Victory motorcycles released a teaser video for an upcoming model to be unveiled December 9 at 7pm CST. The video is a brief 43 seconds that begins with the sound of spray paint being shaken and black paint being “sprayed” onto the camera.
Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase. The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.
Harley’s first attempt at culling ideas from its throngs of devoted followers resulted in the recently implemented “No Cages” campaign. Fan Machine will allow Harley to tap into its nearly 2.9 million Facebook fans for new marketing ideas. Through the new app fans can review an advertising brief, submit ideas and vote on ideas from other community members. After selecting and rewarding the winners, Harley-Davidson will work with existing marketing partners to bring the best creative ideas to life. Continue Reading »
