Zero Motorcycles announced the addition of Pieter De Waal as the newest member of its board of directors.
De Waal provides Zero with more than 30 years of experience in the automotive and motorcycle industries. Formerly of Nissan, Delta (General Motors), Mercedes Benz and, most recently, BMW, De Waal has experience dealing with many facets of the industry, from engineering to sales.
In addition to joining Zero’s board of directors, De Waal will also be a consultant on future business strategies including powertrain initiatives. The move follows Zero’s pattern of attracting experienced motorcycle industry executives. Previous additions include hiring AMA Hall of Famer Scot Harden as vice president of global marketing. Continue Reading »