“We wake up every morning and build bikes. It’s a great life.” – Craig Bramscher

Brammo continues charge up its public relations motor as we approach the launch of its long-anticipated Empulse R with a new video featuring company founder and Chief Executive Officer Craig Bramscher about the state of the company and its upcoming electric motorcycle.

Bramscher touches upon many points in the 21-minute video, but two things stand out: Bramscher’s passion for his company and the importance Brammo places on consumer feedback. Continue Reading »

Brammo revealed official specifications for the production version of its long-anticipated Empulse.

The Oregon-based company will produce two versions, the Brammo Empulse and the Brammo Empulse R. Brammo has released new specifications for the R version though it’s not clear what differentiates the two models. The Empulse R will likely be a faired version similar to the Empulse RR TTXGP racebike. More specific differences will come when both versions of the Brammo Empulse are revealed May 8.

We do know that both models will use water-cooled permanent magnet AC motors with six-speed transmissions. According to Brammo, the Empulse R can reach a top speed of over 100 mph. Brammo claims a range of 121 miles in the city (stop-and-go traffic with an average speed of 19 mph), 56 miles on the highway (at a sustained speed of 70 mph), and a combined range of 77 miles in half-city, half-highway riding. Continue Reading »