Honda reported sales of 15.5 million motorcycles for its fiscal year ended March 31, 2013. That marks a 2.8% increase from the 15.1 motorcycles sold the previous fiscal year. Sales were particularly strong in North America where Honda reported a 25% increase in motorcycles sold.
The company’s motorcycle operations generated net sales of 1.34 trillion yen (US$13.7 billion) for the year, down slightly from 1.35 trillion yen. You know you’re dealing with a big company when it counts its sales in billions of yen – and still needs to use a comma. Overall, including its automotive and power products businesses, Honda reports a net profit of 75.7 billion yen (US$772.9 million), up from 71.5 billion yen the previous year.
Honda did especially well in the North American market, reporting sales of 250,000 motorcycles (Honda includes scooters and ATV sales in this figure) compared to 200,000 in the previous fiscal year. New models such as the Gold Wing F6B, CRF250L and CRF110 helped spur on sales in North America. Continue Reading »