BMW reported sales of 12,057 motorcycles in the U.S. in 2012, representing a 14.0% increase on the 10,572 units sold in 2011.

Leading the way was the S1000RR, with BMW selling 1,934 of the sportbikes this year. That represents a 20.9% growth over the 1,600 S1000RRs scooped up by American consumers in 2011.

Also performing well for BMW are its six-cylinder K series bikes in their first full year on the market. Consumers clearly preferred the GTL over the GT model, buying 1,601 of the K1600GTL compared to just 697 units of the K1600GT. Continue Reading »

BMW predicts a record year for motorcycle sales despite a 2.3% dip over the first six months.

The first half of 2012 saw BMW sell 59,189 units, down from the 60,580 units reported for the same period in 2011. The decrease is primarily because of a 13.2% drop in sales in June. BMW sold 10,271 units during the month, compared to 11,831 units in June 2011.

Excluding June, BMW’s January to May sales figures totaled 48,918 units, up from 48,749 sold over the first five months of 2012. BMW attributes the disappointing June sales to the economy in key southern European countries. Continue Reading »