Buell has re-branded itself over the last month or so and have been taking a very close look at themselves. Not only did they change their logo, but they decided to put to rest a motorcycle that just didn’t fit what they really wanted to be making. Sport bikes.
So the 2010 Buell Blast is a crushed hunk of metal signifying the end of that model. There will be no Blast in the future so don’t hold your breath!
From comments on our own blog and across the Internet, it seems that not everyone agrees with Erik Buell’s decision to kill this beginner motorcycle.
So to help everyone understand this decision, Buell has thrown together a video explaining why they killed the Buell Blast. See the rest of the post for the 3 minute video.
For more Buell video, check out the Motorcycle.com Buell Video Channel.
How do you ride that?
You don’t. Buell has deemed the Buell Blast as “cute”, which does not fit in with their drive towards making the best and fastest sportbikes out there. And so they’ve crushed their remaining Buell Blasts and will try to ignore the bike ever existed (probably).
The Buell Blast was a cute little motorcycle. It just never made much of a sportbike. But, as luck would have it, it makes a killer ottoman. Or end table. Or art piece.
See the rest of the post for the 2009 Buell Blast and then the crushed 2010 Buell Blast version.
Motorcycle.com’s own Kevin Duke recently took a tour of Erik Buell’s “little” garage where Buell motorcycles are dreamed up and created and it looks like a mighty fine place to work!
The Buell factory is a quite small operation but quite technically advanced, using high-tech testing facilities and computer programs to design, build, and test out their bikes. There’s only 170 people on staff!
Just 170 employees are responsible for the entire operation, and Mr. Buell joked during the tour, “Ducati has more people in their race department than I have in my whole company!”
Holy crap! I bet all those 170 employees are total gear-heads, dedicated to their work. It also looks like they are hiring! Harley-Davidson, their major partner/investor, seem to be in charge of the hiring by the looks of it, but I’ve included all the job positions available in Wisconsin, where the Buell factory is located. I’m betting those spots are for Buell.
See the rest of the article for possible job positions at Buell, Motorcycle.com’s video tour of the factory, and head over to their “Buell Factory Tour” written report to get details.