Ducati has opened its first in a planned chain of airport retail locations at the Leonardo da Vinci-Fiumicino Airport in Rome.
The 322 sq-ft. Fiumicino location will sell Ducati-branded products such as official Ducati apparel, Oakley sunglasses, Puma shoes. The shop is run by Meridian Duty Free, a specialist in airport retail locations. According to DFNIOnline, Meridian Duty Free is in talks with other international hubs about starting similar Ducati locations. The company plans to open 12 stores in the next three years with initial expansion across Europe before reaching airports in the U.S. as well as Brazil and China.
“The decision to open an airport retail format stems from the growing interest in the Ducati brand and the entire product range associated with it,” says Lucio Attina, director of Ducati apparel & brand development. “For years, Ducati has been a committed global ambassador of the ‘made in Italy’ concept of premium quality and so the decision to open this first shop in Italy’s capital was inevitable. We feel sure this opening will be followed by many others, enabling us to offer the fast-growing community of Ducati fans and enthusiasts the chance to purchase apparel and other products. To ensure our customers enjoy a unique experience we’ve put our trust in a truly professional travel retail specialist, Meridian Duty Free.”
I don’t know about anyone else, but I think the trellis in the ceiling would look better painted red.
[Source: Ducati, DFNIOnline]
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