Fifty years ago Corradino D’Ascanio penned his final design for Vespa, the Vespina (little Vespa) 50. The Vespa 50 was popular among the Italian youth market, spawning future generations of Vespa enthusiasts.
To celebrate the anniversary of this influential scooter, Piaggio Americas is launching a five-week user-generated digital and social campaign highlighting the Vespa 50cc’s influence on the transportation and cultural landscape. Vespa owners and fans are encouraged to share their 50cc stories on Vespa’s digital lifestyle destination lavespavita.com and submit photos via Flickr, Twitter or Instagram by using the hashtag #VESPAVITA. Continue Reading »







We thank our customers for the support and trust they’ve shown us, and look forward to challenging ourselves to create new products and services that bring value to our customers and society during the next 50 years.