Add another to the list of manufacturers committing to the American International Motorcycle Expo, as Erik Buell Racing (EBR) has announced it will be hosting its dealers at the event to be held in October this year. As such, EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. Continue Reading »
In what can only be seen as an effort to countermine the upstart American International Motorcycle Expo (AIME) scheduled for October 16-20, 2013, in Orlando, Florida, Advanstar Communications has announced a change in dates for its show, the Dealernews International Powersports Dealer Expo, from its traditional weekend in February to one month before AIME’s show beginning in 2014.
Citing information gleaned from research and a gradual shift in dealer buying cycles, Advanstar claims to have determined that powersports dealerships prefer to make their purchasing decisions prior to the beginning of the new year. ”September is the ideal time of year for the 46th annual Dealer Expo, given that it falls perfectly into the dealer purchase cycle,” says Dealer Expo’s director of sales, Jim Moore.
At a press event in January of 2012 AIME announced the launching of its new expo to be held in the fall of 2013. Motorcycle.com reported the announcement the following day. “There’s a new motorcycle show coming to the States that promises to deliver the excitement and pageantry of Europe’s ultra-cool EICMA and Intermot shows. Scheduled for the fall of 2013, the American International Motorcycle Expo looks to create an annual event where consumers, OEMs, dealers and the aftermarket can converge in a single location for a week-long motorcycle extravaganza,” we reported.
The American International Motorcycle Expo has selected Orlando, Fla., as host of its inaugural event in 2013. The first AIMExpo show will take place Oct. 16-20, 2013, at the Orange County Convention Center.
Organizers Marketplace Events aspire to make AIMExpo the premier motorcycle show in North America, hoping to match the excitement of major international shows like Italy’s EICMA or Germany’s Intermot.
As such, the choice of host city is important in helping attract OEMs, dealers, aftermarket suppliers, the press and consumers to the show. Continue Reading »
