BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years.

The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel.

BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets. The three national ads are “Lunch” featuring the BMW K1600GT and K1600GTL, “Cowboy Coffee” featuring BMW’s R1200GS and the F800GS, and “Boots” featuring the S1000RR, K1300S and R1200R.

Check after the jump to see the four national ads as well as some behind-the-scene photos. Continue Reading »

A commercial for the Nissan Juke about the Japanese manufacturer’s crossover automobile’s motorcycle-inspired center console is sending a very anti-motorcycle message. The controversial video (look for it after the jump) has the Juke chasing down motorcyclists and running them down in a parking garage.

Automobile manufacturers often tout “motorcycle-inspired” design elements, and the shape of the center console in the Nissan Juke (pictured above) is one example. (We’d post a picture of what the Juke looks like from the outside but we don’t think the Juke needs the promotion; besides, in the words of reviewer Derek Kreindler on our sister site, Autoguide.com: “The Nissan Juke is ugly.”)

But while other manufacturers describe the two-wheeled inspiration in more or less respectful tones, Nissan has taken a different approach, describing the center console as a hunting trophy from the Juke’s run-in with a motorcycle gang.

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The unlikely duo has teamed up and are working on a new global ad campaign.  The commercials demonstrate how Xerox has taken Ducati’s business processes to another level of performance within the office.  There are two commercials after the jump to check out, enjoy!

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Here is a very well done and funny AD for Benihana, a chain of restaurants offering teppanyaki style Japanese cooking.  The commercial uses their famous tiki mugs, a veggie motorcycle and a big load of shrimp that sets the stage for the big jump over the grill.

Check it out after the jump.

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Now this has got to be the slickest, coolest and most entertaining scooter gear commercial I have ever seen.  If you can believe everything that’s shown in the AD, Armadillo scooterwear can take a licking of extreme measures, from fire to pie throwing clowns you can be confident your fully protected.

There’s even a Directors cut, check out both versions after the jump.

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Australians are known to have a great sense of humor and here is another good example. Hit the jump and checkout this simple yet very effective AD for Coast Yamaha which is located in South Australia.

Looks can be deceiving…

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Attracting attention while riding is not always an easy thing to do, but imagine if you could ride naked!  That’s the concept behind the AD that was created to promote motorcycle awareness in New Zealand, unfortunately its not an option (or fortunately depending on who it is) unless your looking to attract some negative attention from the police…

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I thought at first this was a fake or mock Castrol Oil commercial but I think its real, sounds and looks like its from Asia or the Middle East somewhere, does anyone know what language this is?  Would there be any chance of this TV Ad showing up on U.S. airwaves?  I think not!

You just have to watch this after the jump.

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The Italian motorcycle company Aprilia withdrew this advert following complaints from the Women’s Institute of Spain, whose advertising monitoring wing considered it to be sexist. Tag translation: “The Arrecife Range: Now several sizes smaller”, I thought Europeans were hip to this kind of thing…

Check out the uncensored photo and a controversial Aprilia TV AD after the jump.

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Every year it seems that newspaper advertisements, radio and TV commercials for Christmas start earlier and earlier. As soon as the sun begins to set on Halloween, department stores begin packing shelves and websites start stocking inventory in preparation for the impending feeding frenzy that will occur for the most commercial of holidays next to valentine’s day.

While spending the holiday with family normally keeps me blitzed off eggnog and most of these aforementioned advertisements are enough to make me want to book a cruise for an entire fortnight at the end of December, this one commercial for Harley-Davidson made me laugh. Although it may be corny as it plays with the conventions of the traditional Night Before Christmas tale, it is still worth checking out after the jump.

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