2013 BMW HP4 Pricing Released

A few weeks ago we tested BMW’s scintillating new HP4 version of the S1000RR, and we were blown away by the incredible competency of this class-leading superbike for the street, including its new semi-active Dynamic Damping Control suspension. What we didn’t know then was how princely a sum BMW would demand in its MSRP, but […]

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2013 BMW R1250 Roadster Spy Photos

[Ed.: The original spy photos have been taken down by request. Instead, here is a picture of the current R1200R model.] BMW is preparing to launch the ground-up redesign of its iconic R1200GS in a new 1250cc-or-so liquid-cooled Boxer powerplant, a speculative profile of which you can read about here. But there’s more Boxer-oriented news […]

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Founder of the Rock Store, Ed Savko, R.I.P.

Southern California might not quite be the center of the universe, but it is a Mecca for American motorcycle enthusiasts. And at the crossroads of the sportbike community and the Harley contingent is the world-renowned Rock Store on the storied Mulholland Highway in the Santa Monica Mountains.

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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we […]

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2012 Ducati 1199 Panigale Pre-Test

Ducati‘s upcoming 1199 Panigale is the most exciting new sportbike in years. The outgoing 1198 was one of the most highly regarded sportbikes on the market, but the Panigale immediately demotes it to has-been status. It’s especially noteworthy for its monocoque chassis design that eschews a traditional frame for a structure built only around its […]

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2012 Ducati 1199 Panigale Launch This Week!

The normal life of a motorcycle journalist is actually kind of mundane, as 95% of my time is spent slouched over a computer. But then there are rare days in which we are hosted in lavish accommodations in a cool location to ride some new bike no one else in the world has yet ridden. […]

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