Scomadi Scooters Partners With The Who and Bravado to Release Limited Edition Models

LONDON, 29 June, 2018 – Scomadi Worldwide Ltd in partnership with Bravado, Universal Music Group’s leading merchandise and brand management company, are pleased to announce a collaboration with seminal British rock band The Who to create a limited-edition range of uniquely themed scooters.

The Who are one of the most influential and iconic bands of all time. Scomadi have taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London.

Scomadi and Bravado, together with founder band members Roger Daltrey and Pete Townshend, are producing a series of distinctive designs commemorating key landmarks in the groups’ history, featuring the hugely covetable Scomadi Turismo Technica.

In making the announcement, Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgement of our high quality of design and styling to be asked to produce our scooters in association with The Who – one of the 20th century’s most influential rock bands who are iconic in the scooter scene”.

“Bravado are proud to have worked on this partnership between Scomadi and The Who. The scooter has long been a symbol of the mod scene and British culture – something immortalised by The Who’s album ‘Quadrophenia’, so it’s very special to see its significance embodied in our collaboration together” added David Boyne, Managing Director, Bravado.

The limited-edition scooters will be available worldwide through Scomadi’s distributors in Autumn 2018 (dates TBA).

E-mail thewho@scomadi.com now to register your interest.

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