Metzeler and Pirelli return to Sturgis with rally specials as Metzler signs on as official motorcycle tire of the 2017 Sturgis Buffalo Chip.

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Metzeler and Pirelli Return to the 77th Annual Sturgis Motorcycle Rally

Receive a Complimentary Indian Motorcycle Rental When Purchasing a Set of Metzeler Tires or Free Installation When Purchasing a Set of Pirelli Tires

ROME, Ga. (Aug. 3, 2017) – Metzeler and Pirelli tires are looking forward to the start of the world-renowned 77th annual Sturgis Motorcycle Rally taking place from August 4-13 in Sturgis, South Dakota. For 2017, Metzeler will once again return as the official motorcycle tire of the 2017 Sturgis Buffalo Chip®. The rally attracts more than half a million people annually and reunites and showcases some of the best baggers, choppers, retro bobbers and custom cruisers on the market, aligning perfectly with the style and history of performance of the Pirelli and Metzeler brands.

New for this year, Indian Motorcycles and Sturgis Buffalo Chip are partnering with Metzeler tires to offer an Indian Motorcycle demo when purchasing a set of Metzeler tires at the Buffalo Chip Garage. Riders who purchase a set of tires during the rally will have the chance to test ride an Indian Motorcycle while their new tires are being installed, maximizing their experience and keeping them on two wheels at all times.

“Metzeler shares the Buffalo Chip’s mission to provide the best service and hospitality for our guests,” said Rod Woodruff, President, Sturgis Buffalo Chip. “They come to the Black Hills to ride, not to sit around. New tires are for many a necessity for a safe ride home and Metzeler has made it possible for the Buffalo Chip Garage to install the very best tires as quickly as can be done anywhere. But there’s still more – guests getting new Metzeler treads won’t even have to miss any rally riding time because there’s an Indian motorcycle they can ride while their tires are being replaced. The Buffalo Chip is so proud to have partners like Metzeler tires and Indian Motorcycles to help make rally guests’ vacation an experience like no other.”

In addition to the Indian motorcycle demo, enthusiasts can take full advantage of Metzeler’s $40 mail in rebate that is currently available at all participating Metzeler dealer locations, including the Buffalo Chip Garage and J&P Cycles. The Marathon ME888 Marathon Ultra has been the ultimate choice for the top custom motorcycle builders in the world and qualifies for the rebate, which is valid through August 31, 2017.

Additionally, Pirelli will be partnering with J&P Cycles to provide an exclusive offer for all Sturgis attendees that includes free tire installation when purchasing any set of Pirelli tires. This offer is valid across the Pirelli line up including the industry-leading Night Dragon™. The free tire installation, which is up to a $200 value, begins on Wednesday, August 2 and runs until Sunday, August 13 at the J&P Cycles store in downtown Sturgis.

2017 Sturgis Buffalo Chip
20622 Fort Meade Way
Buffalo Chip, SD 57785

J&P Cycles
1650 Lazelle St.
Sturgis, SD 57785

To learn more about the schedule and events of the Sturgis Buffalo Chip click here.