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HARLEY-DAVIDSON ROARS INTO RYDER, N.D. TO TRANSFORM TOWN INTO MOTORCYCLE RIDERS

City to Change Name to “Riders,” Drives to Become First Fully Motorcycle Licensed Town in America

MILWAUKEE (JUNE 2, 2017) – Ryder, N.D. was established in 1906, but in 2017, Harley-Davidson will offer the entire town – population 84 – the opportunity to learn to ride, and become licensed motorcycle riders.

Harley-Davidson will ride into Ryder Saturday, June 3 with the goal to create the first fully motorcycle licensed town. Qualifying residents across generations, from grandparents to grandchildren, will receive the opportunity to learn the basics of motorcycle riding and experience firsthand how easy – and fun – it can be to learn to ride.

Whether traveling the rolling country roads of North Dakota, or commuting to an urban office environment, the freedom and adventure of motorcycle riding is undeniable. Harley-Davidson motorcycles can enable riders to discover the thrill of the open road, create new friendships, share richer experiences, and live life on their own terms.

“In Ryder – and across the country –Harley-Davidson is passionate about creating opportunities for new riders to experience and enjoy the sport of motorcycling. With summer quickly approaching, there’s never been a better time to learn how to ride a motorcycle,” said Anoop Prakash, Director, U.S. Marketing and Market Development, Harley-Davidson. “By teaching the entire town of Ryder we believe we’ll show others how easy – and fun – it can be to make the switch from four wheels to two.”

To commemorate the experience, Ryder city officials will change the town’s name to “Riders” this riding season. Additionally, to help welcome all future riders, Harley-Davidson helped refurbish the town’s water tower – mirroring the design of the famous water tower that sits atop Harley-Davidson headquarters in Milwaukee.

“The town of Ryder welcomes the roar of Harley-Davidson® motorcycles down Main Street,” said Mayor of Ryder, Jody Reinisch. “We’re excited to see several generations of Ryder residents on motorcycles learning together, trying new life experiences and enjoying the beauty of our town and surrounding area like never before.”