Nicky Hayden and Stefan Bradl have taken the wraps off their 2017 Ten Kate Honda CBR1000RR World Superbike contenders today in an unveiling in Austria. Of note is a new primary sponsor: Red Bull.
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Red Bull Honda World Superbike Team unveiled at Hangar-7
The famous Hangar-7 facility in Salzburg, Austria, provided the stunning backdrop for the unveiling of the Red Bull Honda World Superbike team, which will charge into the 2017 WorldSBK season with Nicky Hayden and Stefan Bradl riding the brand-new Honda CBR1000RR Fireblade SP2.
Centre stage were the two riders and their machines sporting the world-famous Red Bull logo and colours. Representatives from the international media, Honda Motor Europe, sponsors, technical partners and WorldSBK organiser Dorna attended the much-anticipated event which heralded an exciting collaboration between Honda and Red Bull.
The event was watched live by fans and motorsport enthusiasts around the world, who tuned in to the action via the new www.RedBull-Honda.com website and the HondaProRacing Facebook Page.
Red Bull, the world’s leading energy drink company and for decades a key player in motorsports and action-sports, now enters the World Superbike paddock for the first time as a team title partner.
Taking the Red Bull Honda World Superbike Team colours to the track on board the all-new 2017 Honda CBR1000RR Fireblade SP2 machine will be the World Champion duo of Nicky Hayden and Stefan Bradl.
Crowned MotoGP™ World Champion in 2006 with Honda when he was in the Red Bull stable, Hayden had a very positive rookie WorldSBK season last year, with one race win and four podium finishes. Stefan Bradl, Moto2 World Champion in 2011 and long-time Red Bull athlete, has already shown great speed during winter testing on the Fireblade, and is now looking forward to this exciting new challenge.
It’s a new year with a new bike, new title partner and new team mate, so there are definitely many changes ahead and a lot of things to look forward to. This is my second year in World Superbike so I hope to take the experience I made last year and take it up to the next level. I’m really glad to get back together with Red Bull, who I have represented in the past, and it’s a great opportunity for me. We have to focus now on the job ahead and work as hard as we can in order to be ready for the season opener. The level of the competition is higher than ever and we have a big job ahead of us, but everybody is really motivated and I cannot wait to get started.