Energica has announced a new, two-pronged business strategy to begin implementation in 2017. Dubbed the “Value Plan,” the first prong in this plan is to invest over 1 million Euros to ensure that the value of Energica motorcycles will be at least 50% for up to two years, VAT included. It’s unclear how Energica plans to do this, but in its press release, Energica also mentions “Details are being defined according to the official Energica dealers network.”
The second prong to Energica’s plan is the Fast Charge Infrastructure Program, in which the company is doubling down on fast charge stations, “targeting the best roads motorcyclists love to ride through.”
“In partnership with several companies (Utilities, Hardware provider, charging services) Energica will either co-finance the installations of dedicated chargers (DC technology 20kw, Combo CCS standard plugs) or the access to existing ones. This will allow Energica customers to enjoy the best roads without any range anxiety. Automotive industry and governments are investing on the main corridors but Motorcyclists like riding mountains/hills/sea roads often located far away from them. Energica will fill the gap to guarantee EV motorcycle rides.”
The release continues:
“A detail plan on routes is in process according to Energica dealership network and a first round of installations has been identified in some locations in Italy and in California to be deployed by 2017 season.
In the areas where charging network are already available Energica facilitates customer to use them. In The Netherlands Energica has the option to use fast charge network thanks to an agreement with Fastned Company that provides 4 years fast charge through the growing network with 20-30 minutes average charging time.”
“Energica intends to develop a 3 year plan according to EV sales growth and market regions in partnership with EV infrastructures players.
The fast-charge installation plan foresees multiyear investments up to 1mln €, according to market areas and needs, starting from 100.000€ for Italian region and California, to be deployed by spring 2017.”