Begin Press Release:

Select and Personalize Your Bike with the Brand New Scrambler Configurator

Borgo Panigale, Bologna (Italy), July 21 2016 – The new Ducati Scrambler configurator is now live at: Configurator.scramblerducati.com. The platform allows for the personalization of all six versions at any time and even via a mobile device. From the Scrambler Icon, to the Sixty2. From the Urban Enduro, to the Full Throttle, the Classic and the Flack Track Pro, all of the bikes in the Scrambler range can be viewed and made even more unique and distinctive.

  • The new platform features Hi Def images, accessory kits, apparel, and the chance to receive feedback from a local Ducati Scrambler dealer
  • Possibility to personalize a Scrambler even via a mobile device
  • All of the configurator’s features are created with precision and originality.

The Scrambler configurator is one of the many projects falling under the Ducati Brand Unit that promotes “self-expression”, the concept that characterises the Scrambler universe. All such projects are designed to give room to creativity, expanding the brand using unconventional and increasingly innovative channels.

In terms of motorcycle personalization, the new Ducati Scrambler configurator offers the possibility to choose from more than 60 accessories: original tank covers and three different Scrambler logos; Racing accessories to emphasise the bike’s sport spirit; six different seats; Enduro accessories for rugged protection when off-road; and much more. All of the images available in the configurator are provided in High Definition, ensuring true to life representation.

The platform offers eleven views of the bike, including side, three-quarter, rear, front, from above and from the riding position. Even the setting can be personalized. The Ducati Scrambler configurator can also be used to choose trendy and practical apparel from the latest collection dedicated to the brand. In order to ensure safety, comfort and style, Scrambler apparel include jackets, trousers, gloves, footwear, t-shirts, glasses and even helmets and goggles, all useful and fun.

There is also the ‘Hop on your motorbike’ option, an additional function that lets the customer share a configuration with his/her closest Ducati Scrambler dealer and receive useful feedback in real time. The configurator also allows for via social media sharing.

Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way”, comments Piergiorgio Grossi, Ducati Information Technology & Digital Transformation Director. “In addition, we provide them with many useful options so that they can enjoy an experience that is not just about bikes, accessories and clothing, but also instils the sense of belonging to a large Community. This is one of the first steps of Digital Transformation to be implemented by Ducati and results are proving to be significant and competitive. We would like a Ducatista to be a Ducatista not only when riding but everywhere, at all times, and this becomes possible when the Ducati experience also incorporates all the new digital tools”.

Claudio De Angeli, Scrambler Ducati Brand Unit manager, confirms this. “I’m proud that this digital evolution beginning with the Scrambler brand that has always considered viral, informal communication to be one of its strengths. It was no coincidence that in 2014 we chose to focus on digital channels when launching the new Scrambler concept. That was the starting point and today we have an extensive Community through our Instagram, Twitter, Facebook and Vimeo pages and via our site. In addition, in the last few days, we’ve also opened a YouTube channel and launched the first Scrambler app dedicated to street food, The Taste of Joy*”.

To follow Scrambler Ducati activities on social networks, click ontwitter.com/scramblerducatifacebook.com/scramblerducatiinstagram.com/scramblerducati and youtube.com/c/scramblerducati-official.

* Available for iOS, soon available for Android devices.  Tasteofjoy.scramblerducati.com/

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Scrambler Ducati

Ducati’s new Scrambler brand re-interprets the values of the Ducati Scrambler, the iconic two-wheeler developed in the 1970s in the USA, which quickly became a worldwide success. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun. And, to meet everyone’s individual “self-expression” needs the Ducati Scrambler comes in several different versions. In addition to the Icon (available in yellow and red), Urban Enduro, Classic and Full Throttle, this year three more versions join the Land of Joy: the Scrambler Sixty2 400cc, a Pop Culture-inspired model perfect for the younger age bracket and entry-level bikers, the Flat Track Pro, a heartfelt tribute to the American oval track scene, and the Scrambler Italia Independent, fruit of the partnership with the Italia Independent brand, a limited-edition version of unparalleled panache of which just 1,077 will be made.