Harden’s most recent position was VP of Global Operations for electric motorcycle company, Zero Motorcycles. This release confirms Harden has vacated his position at Zero to join Torrot/GasGas. The full press release is below. -TS
Torrot GasGas Motos North America, today announced that industry veteran, AMA Hall of Famer and former VP of Global Marketing for Zero Motorcycles Scot Harden has joined its executive management team as Chief Marketing Office for GasGas Motorcycles and the Torrot line of 100% electric smart products. As CMO Mr. Harden reports to Torrot CEO/Founder Ivan Contreras and is responsible for all North American sales and marketing efforts. These responsibilities include establishing the commercial policies and organizational structure for sales and dealer development, as well as overseeing all marketing activities including advertising, social media, racing, media relations and product development for both the GasGas line of world-class enduro and trials motorcycles and the highly innovative line of Torrot EV products.
“I am very excited about this opportunity. Torrot is a highly innovative and diverse company with a proven track record for success. They have made serious investments in both GasGas and the Torrot line of EV product and are primed for growth. I look forward to working with Mr. Contreras, Mark Berg, COO of Torrot North America and Joaquin Perles, Director of Business Development as well as the GasGas/Torrot factory, its staff, dealer network, fans and supporters to help build what is already an exciting, world renowned brand into a fun and profitable business”, said Scot Harden, CMO of Torrot.
“We are thrilled to have Scot on board as part of the Torrot GasGas team. His background and experience in both the world of off-road motorcycling and the EV business as well make him a perfect fit to lead our growing sales and marketing team. We are making a major investment in North America in both GasGas and Torrot,” said Ivan Contreras, CEO/Founder Torrot, “We will be establishing an office and development center in Southern California as a commitment to the U.S. market and to better serve our dealers, customers and press. Scot’s reputation and relationships within the sport and the industry as well as his entrepreneurial leadership style will give us a great head start. We look forward to a bright future together.”
This announcement follows quickly after the announcement that Geoff Aaron has joined GasGas as Promotions Mgr. and is another clear indication of the companies’ commitment and plans for growth in the North American market. Additional information on Torrot and GasGas´ future plans and more importantly the release of the exciting, new 2017 GasGas model line will be announced in the near future.