MotoAmerica partners and AGV/Dainese execs met at AGV/Dainese US headquarters yesterday to shake hands on a deal that brings AGV/Dainese to the MotoAmerica race series as official safety partners and brand promoters. From left: MotoAmerica partners Terry Karges and Wayne Rainey, AGV/Dainese executive VP Roberto Sadowsky, and MotoAmerica partners Chuck Aksland and Richard Varner.

Press Release: MotoAmerica has announced that it has signed an agreement with Dainese and AGV that will see the premium motorcycle apparel brands serving as Official Safety Partners and Supporting Partners of the 2016 MotoAmerica AMA/FIM North American Road Race Series. As a component of the agreement, Dainese and AGV will serve as members of a newly formed Safety Council with the objective of maximizing the safety of motorcycle racers both on and off track.

In addition to placing trackside branding at every round and participating with MotoAmerica in an advertising campaign, Dainese and AGV will have pop-up stores at a number of MotoAmerica rounds, including Circuit of The Americas in Austin, Texas (April 8-10); Road America in Elkhart Lake, Wisconsin (June 3-5); Barber Motorsports Park in Birmingham, Alabama (June 10-12); and Mazda Raceway Laguna Seca in Monterey, California (July 8-10).Dainese and AGV are also expanding their sports marketing program with MotoAmerica and plan to have a rider-support representative on hand at all rounds to handle the apparel needs of sponsored racers.

Dainese and AGV are also expanding their sports marketing program with MotoAmerica and plan to have a rider-support representative on hand at all rounds to handle the apparel needs of sponsored racers.”It’s good to see Dainese and AGV supporting MotoAmerica again this year,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Making our sport as safe as it can be is vital to all of us and having Dainese and AGV on board with us as a safety partner shows their commitment to both our riders and our series.”

“It’s good to see Dainese and AGV supporting MotoAmerica again this year,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Making our sport as safe as it can be is vital to all of us and having Dainese and AGV on board with us as a safety partner shows their commitment to both our riders and our series.””Dainese and AGV partnered with MotoAmerica in their first year, and I’m very pleased to expand our relationship for 2016,” said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America. “We fully support their commitment to growing road racing from the grassroots up, and we see the series as an effective vehicle for continuing to grow our brands in North America.”

“Dainese and AGV partnered with MotoAmerica in their first year, and I’m very pleased to expand our relationship for 2016,” said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America. “We fully support their commitment to growing road racing from the grassroots up, and we see the series as an effective vehicle for continuing to grow our brands in North America.”