Yamaha Motor Co. announced a new business plan for the next three years that will see the company introduce 270 new products (including motorcycles) by 2018. The ambitious “New Medium-Term Management Plan builds upon its previous three-year plan that ends this year.

The previous plan proved to be fairly successful, powered in large part by the introduction of 250 new products from 2013-2015 across Yamaha’s various divisions. Yamaha forecasts net sales of 1.65 trillion yen (US$13.6 billion) and an operating income of 125 billion yen (US$1.03) by the end of this fiscal year, numbers that not only exceed the plan’s original forecasts but also approach the levels seen in 2007 before the recession.


The new plan forecasts 2.0 trillion yen in net sales and an operating income of 180 billion yen by 2018. Yamaha’s motorcycle business will play an important role in reaching those targets, with Yamaha projecting an increase of 250 billion yen in net sales and a 37.0 billion yen increase in operating income from motorcycles alone. The forecast is based on expected steady conditions in developed markets while emerging markets are expected to bounce back from their current downturn.


Yamaha did not reveal any specifics about its planned 270 new products, though we saw a taste of that at EICMA with the MT-10 (pictured above), XSR900 and MT-03. We expect the new products to include more leaning multiwheelers like the Tricity and MWT-09 concept, sports quads and cars.


[Source: Yamaha]