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This year the Sturgis motorcycle rally celebrates its 75th anniversary, and close to 1 million attendees are expected to come from far and wide. In recognition of this milestone, which runs from August 3-9, Indian Motorcycle will have the first appearance of the 2016 model year lineup, plus a full slate of activities planned for show goers, including entertainment and factory demo rides. Indian Motorcycle owner events and rides will also be conducted, and of course plenty of custom bikes will be available for all to see. The celebration gets a jump start on Friday, July 31 at the Indian Motorcycle display area located on Lazelle St. Visit the Indian Motorcycle Sturgis event page for updates leading up to the rally.

Check out the full slate of daily activities in the complete Indian PRESS RELEASE:

Indian Motorcycle Factory Display on Lazelle St (Next to Lynn’s Dakotamart)
Friday, July 31 – Saturday, August 8, 9 a.m. – 5 p.m. daily

Explore the entire lineup of 2016 models at the Indian Motorcycle display in Downtown Sturgis. Several new customs will also be on display, including newly-revealed bikes from the “Scout Custom Series” including the Black Bullet Scout and the USO Tribute Scout built by Klock Werks, along with the 2014 Indian “Big Chief Custom,” a new Chieftain custom from Azzkikr Custom Baggers, and more. In addition, a 1948 Chief commemorating the 75th anniversary will be rebuilt on-site by Starklite Cycle during the rally. A brand-new “torque pit,” demonstrating the power and torque of the Indian Motorcycle line-up will run throughout each day, and an interactive timeline will highlight Indian Motorcycle’s founding of the rally and its important place in motorcycling history.

In celebration of Indian Motorcycle’s roots at Sturgis, rally attendees can fuel up from 9 a.m. to 10 a.m. each day with complimentary coffee and donuts – a tradition started by Pearl Hoel, wife of rally founder “Pappy” Hoel. Attendees can also sign-up to win one of five limited edition Chiefs, get their photo taken on a custom Indian Scout Hill Climb bike, purchase Indian Motorcycle apparel, sign a commemorative rider map and more.

Limited Edition Model Year 2016 Chief Classic Giveaway
Sunday, August 2 and Thursday, August 6 

Five limited edition Chief Classics will be given away during the rally. On Sunday and Thursday, the bikes will be raffled off live in the Lazelle St. space (visit location to learn exact time). These beautiful, Model Year 2016 Classics are available during the rally only, and will only be available to rally participants. Entries can be obtained with scan of Indian Motorcycle RFID badges at Indian events and locations during the rally; see the registration booth on Lazelle St. to get a badge.

Factory Demo Rides, 2100 Whitewood Service Road (I-90 on Exit 30)
Saturday, August 1 – Saturday, August 8, 9 a.m. – 5 p.m. daily

Join the Indian Motorcycle demo team and test ride the latest models fresh from the Spirit Lake, Iowa plant. New Model Year 2016 motorcycles will be ready to demo ride all week long representing every variation and color and some fully accessorized. Demo ride availability is on a first-come, first-served basis. Rides will head out daily starting at 9:15 a.m. with the last ride leaving at 4:30 p.m. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire. Passengers with protective gear are welcome to ride with no endorsement needed.

“Black Hills Heritage Ride presented by Indian Motorcycle”: Ride-in to Sturgis with American Iron Magazine
Thursday, July 30 – Sunday, August 2

Join Buzz Kanter and the editors of American Iron Magazine as they ride vintage and modern motorcycles to Sturgis. The ride will kick off at the acclaimed National Motorcycle Museum in Anamosa, Iowa with a complimentary dinner on Thursday, July 30 and will conclude in Sturgis on Sunday, August 2. The ride route will explore backroads and celebrate both great heritage Indian bikes and modern models. The ride is free and open to all who are interested in joining, regardless of motorcycle manufacturer.

“America’s Block Party” (Between Victory Motorcycles and Indian Motorcycle displays on Lazelle St.)Friday, July 31 – Saturday, August 8, 9 a.m. – 5 p.m. daily

oin Indian Motorcycle, Victory Motorcycles, Polaris Slingshot and partner Jack Daniel’s at the biggest party in Sturgis. “America’s Block Party” will feature live music daily, the Jack Daniel’s Experience, beverages available for purchase, complimentary patch sewing, and much more. In addition, the following special appearances will take place courtesy of Jack Daniel’s:

  • NASCAR Vice Chairman Mike Helton and Rusty Wallace former driver of the #2 Cup series Car in NASCAR and now TV commentator, Monday, August 3, 11 a.m. – 11:30 a.m.
  • Jack Daniel’s Master Distiller Jeff Arnett, Monday, August 3, 3 p.m. – 4 p.m.
  • 9/11 Never Forget Mobile Museum, August 2 – 4, 11 a.m. – 5 p.m. (across the street)

“Veterans Charity Ride to Sturgis” Welcome Event
Sunday, August 2, 3:30 p.m., Lazelle St. Display

Join us as we welcome a group of American heroes to America’s motorcycle rally. The riders of the “Veterans Charity Ride to Sturgis,” sponsored by Indian Motorcycle, will be concluding eight days on the road from Los Angeles to Sturgis riding across the country they helped defend on Indian motorcycles. These brave men and women from all branches of the military, some with multiple traumatic amputations, will arrive to a warm and patriotic welcome at the Indian Motorcycle display on Lazelle Street.

Indian Motorcycle Night at the Sturgis Buffalo Chip and Reveal of Roland Sands Design / GEICO Custom Indian Chieftain
Sunday, August 2, 9:50 p.m., Legendary Sturgis Buffalo Chip

On Sunday night, a fired-up audience will get a chance to see the unveiling of a new custom-built GEICO Motorcycle — the GEICO custom Indian Chieftain built by Roland Sands Designs. The RSD team will reveal the bike on the Wolfman Jack Stage at the Legendary Sturgis Buffalo Chip. The night’s entertainment will include: 38 Special, The Guess Who and Brantley Gilbert.

“Military Monday
Monday, August 3, 9 a.m. – 5 p.m., Lazelle St. Display

Indian Motorcycle will honor and salute veterans and those who serve on “Military Monday” with a complimentary gift for those with a current or honorably discharged Military I.D. Visit the display on Lazelle St. for more information. As a benefit to Indian Motorcycle’s military partner, The USO, and Victory Motorcycles’ military partner, IAVA, riders using the complimentary parking behind the factory display on Lazelle St. throughout the week are encouraged to make a donation.

“Indian Motorcycle & Classic American Iron Rally”
Tuesday, August 4, Crossroads at the Buffalo Chip, 12 p.m. – 5 p.m.

Indian Motorcycle and American Iron Magazine are sponsoring a heritage motorcycle celebration at the Buffalo Chip.  The event is free to attend and free to register any model year Indian bike or pre-1984 classic American motorcycle. Riders can check out dozens of historic machines from all brands, and will feature a bike show and contest. Class winners will be announced at 4 p.m.

Mike Wolfe Autograph Session
Wednesday, August 5, 3:30 p.m. – 5 p.m.

Stop by the Indian Motorcycle display on Lazelle St. for an up close and personal autograph session with Mike Wolfe, star of “American Pickers” on HISTORY and avid Indian Motorcycle fan.

Indian Motorcycle Riders Group (IMRG) and Owner Events
Monday, August 3 – Sunday, August 9

Owners, past, present and future are invited to join Indian Motorcycle for exclusive owner activities throughout Rally Week.

  • On Tuesday, August 4 at 11:30 a.m. owners are invited to attend a complimentary Owners Lunch at Game Lodge Pavilion in Custer State Park. Pre-registration is required and owners can sign up HERE.
  • Owners are also invited on Wednesday, August 5 to the Indian Motorcycle of Sturgis dealership for an owners-only open house and Wall of Death Show at 10:30 a.m.

Throughout Rally Week, owners will receive a commemorative gift when they present their key FOB at the dealership or the Indian exhibit on Lazelle St. IMRG members can also show their membership card for an additional gift.

Indian Motorcycle of Sturgis Dealership
Open 9 a.m. – 7 p.m. daily at 2130 Main St.

Visit the Indian Motorcycle of Sturgis dealership’s recently opened 22,000 square foot showroom. The American Motor Drome Wall of Death, featuring the custom 2015 Wall of Death Scout, will be at the dealership with shows each hour starting at 11 a.m., courtesy of Indian Motorcycle. The showroom offers an expanded parts and customization department as well as additional service bays. The dealership is giving away limited edition prizes and will have commemorative 75th anniversary items for sale. For more information please visit: www.indianmotorcyclesturgis.com.

“We promise a jam-packed week of activity for this rally, and we’re going to deliver,” said Steve Menneto, vice president of motorcycles at Polaris Industries. “We look forward to visiting with our friends and riders at the displays and celebrating the Diamond Anniversary of Pappy Hoel’s little get-together that, through the years, has turned into the biggest motorcycle rally in the world.”