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From a Bell press release:


Bell Helmets today announced a multi-year agreement with freestyle motocross legend and custom bike builder Carey Hart and his Hart Luck Brand. The agreement makes Hart an official brand ambassador and designer of exclusive one-off limited edition Bell products.

The first collaborative product was unveiled today – a limited edition Bell Custom 500 commemorating the 75th Anniversary of the famed Sturgis motorcycle rally. The unique helmet will be sold for $199.95 on a preorder basis exclusively through Jpcycles.com and at the J&P Cycles location at the Sturgis Rally, August 3-9, 2015. Hart will be on hand in Sturgis at the J&P location on behalf of Bell, to promote the helmet and sign autographs for fans in attendance.

Hart contributed the primary design for the commemorative Sturgis 75th Anniversary Custom 500, with the remainder of the breathtaking finish completed by renowned airbrush artist Chris Wood of Santa Barbara-based paint shop Airtrix.

Hart is the latest in an elite roster of influencers who’ve partnered with Bell on one-off product designs, including Barn Fresh, Tagger, Headcase, Roland Sands Design, Corey Miller, Skratch, Airtrix and Chem Candy.

The limited edition commemorative Custom 500 is now available online at jpcycles.com. Fans in attendance can also purchase the helmet while supplies last at J&P Cycles Sturgis booth.