BMW Motorrad USA has today announced that Sarah Schilke will assume the role of National Marketing Manager, Motorrad, effective February 4, 2015.

“Sarah is a marketing professional, experienced motorcyclist and powersports industry veteran,” commented BMW Motorrad USA Vice President, Kris Odwarka. “Much of her work has focused on international marketing initiatives for German companies, such as Schuberth and Hein Gericke, in areas including media planning, strategic partnerships, public relations, event planning, product development, and new-segment outreach. Her connections to Germany and German brands run deep, reflecting a personal passion that’s long been entwined with her professional work.”

In addition to a marketing MBA and BA in German and Sociology, Ms. Schilke brings a unique combination of skills to the position – motorcycling (including street, track, off-road and adventure riding) and fluency in German language and culture. Her powersports affiliations include the Motorcycle Industry Council (the first female member of the Board of Directors), the Motorcycle Safety Foundation, the American Motorcyclist Association (a lifetime member), and the International Motorcycling Federation (an ‘Expert’ to the FIM Commission on Women in Motorcycling).

In her role as National Marketing Manager, Ms. Schilke will be responsible for all marketing initiatives and strategies for BMW Motorrad USA. This will include traditional media placement, social media initiatives, dealer Point-of-Sale elements and experiential marketing, as well as internal marketing initiatives, such as the annual National Dealer Meeting. She will also be responsible for the tenor and direction of BMW Motorrad USA’s future marketing efforts, and for the integration of those efforts within the global “Make Life a Ride” marketing framework.

[Source: BMW Motorrad USA]