Brammo's EV Drivetrain Ambitions Expand Beyond Two Wheels

Troy Siahaan
by Troy Siahaan

From a Brammo press release:

Following the acquisition of certain electric motorcycle assets by Polaris Industries Inc., Brammo, Inc., a leading electric vehicle technology company, restates its commitment to developing world-class electric vehicle drivetrain systems, including lithium-ion batteries, electric motors, and associated control electronics. Brammo has experienced strong interest in its class-leading lithium-ion battery systems for powersports vehicles – much like those manufactured by Polaris – and intends to refocus its Engineering and Operations on this growing market opportunity.

Brammo recently announced the sale of certain electric motorcycle assets to Polaris Industries Inc. Following that announcement, Brammo confirms its exclusive agreement to supply its electric powertrains to Polaris for inclusion in motorcycles and other on-road and off-road vehicles. Integrating its lithium-ion battery and electric powertrain technology into electric vehicles is a new direction – and a substantial business opportunity – for Brammo. Brammo will be focusing on the continued development of its EV technologies to serve a broad range of vehicle OEMs.

Craig Bramscher, CEO and founder of Brammo, said, “Our partnership with Polaris has evolved over recent years as we continue to innovate on EV drivetrain technology, and Polaris continues to grow their vehicle business across the globe. This partnership draws on the strengths of both businesses. Polaris builds the best powersports and utility vehicles including the amazing Victory and Indian motorcycles. Brammo has the best lithium-ion batteries and EV powertrain technology in the space. Together, we will work to lead the electric powersports market.”

Bramscher continued, “In 2007, when we decided to drive forward with our electric vehicle innovations, there were very few companies in that space. Today, every major OEM has an electric vehicle strategy, and Brammo’s move to horizontal markets in the EV drivetrain world allows us to capitalize on this wave of technology, moving transportation to a new level of efficiency and sustainability. The Brammo team is now fully focused on our new strategic direction and I am confident we will lead the sector.”

“We believe there is a large market for OEMs that want to integrate Brammo’s technology into their next-generation electric vehicles,” concluded Bramscher.

Brammo has previously used electric motorcycle racing to both accelerate product development and to showcase its EV technology. Brammo will continue to push the boundaries of cutting-edge vehicle technology with its race team, which has a distinguished racing heritage:

  • 2011 TTXGP eGrandPrix National Champions
  • 2012 TTXGP eGrandPrix National Champions
  • 2012 TTXGP eGrandPrix World Championship for Riders
  • 2012 TTXGP eGrandPrix World Championship for Constructors
  • 2012 IET Award for Technical Excellence
  • 2013 FIM eRoadRacing North American World Cup Champion

Brammo was also the first team to win an electric vehicle race at Daytona International Speedway and Indianapolis Motor Speedway, including speeds in excess of 170mph – a new electric motorcycle world record at a race circuit.

To learn more, visit www.Brammo.com.

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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