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In this, the third of Dainese’s “Webisode” series, we take a look inside the Dainese “Cube.” The 90,000 cubic meter (over 3,000,000 cubic feet) warehouse is gigantic, and is the starting point for worldwide distribution of Dainese products. The 15,000 loading units that it contains are transported using a highly automated system and are moved by laser-driven forklifts that travel around the warehouse in full autonomy. It takes a massive operation to make the Cube run smoothly, and in this video we hear from just a few of the important Dainese staff who help make it possible. Many have long histories with the brand and Lino Dainese himself, so working here is more than just a job. As cliche as it is to say it, for these guys, it’s a passion.