A Peak Inside The Dainese "Cube" + Video
In this, the third of Dainese’s “Webisode” series, we take a look inside the Dainese “Cube.” The 90,000 cubic meter (over 3,000,000 cubic feet) warehouse is gigantic, and is the starting point for worldwide distribution of Dainese products. The 15,000 loading units that it contains are transported using a highly automated system and are moved by laser-driven forklifts that travel around the warehouse in full autonomy. It takes a massive operation to make the Cube run smoothly, and in this video we hear from just a few of the important Dainese staff who help make it possible. Many have long histories with the brand and Lino Dainese himself, so working here is more than just a job. As cliche as it is to say it, for these guys, it’s a passion.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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