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Just in time for the holidays, Yamaha has made searching and purchasing parts and accessories easier than ever before with the launch of its new e-commerce website, www.ShopYamaha.com. Whether you want gear for your Yamaha snowmobile, personal watercraft, ATV, side by side or motorcycle, everything is available in one convenient spot.

This is the first time many of the products will be available online. Also, orders will be fulfilled by local dealerships, a smart move by Yamaha to make their dealers happy instead of stealing their sales.

The site features a clean and modern look with hi-res images of Yamaha riding gear, brand apparel and high-quality accessories for your Yamaha.

“Just in time for the holidays, we created www.ShopYamaha.com to provide consumers with a one-stop shop for all things Yamaha,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, USA. “From stocking stuffer accessories like off-road riding gloves to top-of-the-wishlist items like snowmobile heated grips, the shop has something for every motorsports or Yamaha enthusiast.”

www.ShopYamaha.com offers an easy-to-use dealer locator and allows site visitors to keep track of preferred dealers by creating an account. Adding to convenience for holiday shoppers, the site features a wishlist function and responsive customer service.

GYTR – Genuine Yamaha Technology Racing, Performance accessories, Yamaha Genuine Accessories, Star Custom Accessories, and apparel products are available at www.ShopYamaha.com.

For more information on Yamaha Motor Corporation, U.S.A. visit http://www.yamaha-motor.com/