We’re just less than a week into December but BMW has already set a new record for motorcycles sold in a year after just 11 months. With 116,463 motorcycles sold this year, this marks the second consecutive year that BMW has set an annual sales record by November.
BMW has already eclipsed 2013’s record year-end sales total of 115,215 motorcycles with one month yet to count. With 7,411 motorcycles sold in November, this means BMW also surpassed 2012’s year-end sales total of 106,358 by the middle of October.
“This excellent retail result is mainly due to solid growth in the European markets, Asia and the U.S.A.,” says Heiner Faust, BMW Motorrad head of sales and marketing. “The sales figure for Germany, our largest individual market, is just above last year’s high level.”
BMW’s sales were buoyed by its water-cooled R-series boxer models including the R nineT special commemorating the company’s 90-year history of producing motorcycles.
“Clearly we are appealing very effectively to our customers with all our new models,” says Faust. “Our shooting star is the R nineT, which has made it from zero to fourth place on our bestseller list as of November. Meanwhile, our new supersports bike for model year 2015 – the S1000RR – has received outstanding reviews in the motorcycle press. We are very much looking forward to seeing the first comparative tests among current competitors. We are also getting very positive market signals for our other four new motorshow presentations, the R1200R roadster, the sports touring bike R1200RS and the S1000XR in the new adventure-sport segment, as well as the mid-range model F800R. So as the year draws to a close we are not only looking at a new sales record but also excellent prospects for further growth in 2015.”