Polaris Industries Delivers Ice Bucket Challenge to Dealers + Video

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Polaris Industries, Inc.’s CEO and all around good sport, Scott Wine posted an Ice Bucket Challenge video this weekend, calling for all Polaris dealers to accept the challenge. After pointing out Polaris’ long history of support for the fight to end ALSthrough events like the Black Woods Blizzard Tour and pledging to donate $10,000 to ALS research if 100 dealers accept his challenge, Wine was doused with ice water.

“Polaris has a long history of giving back and is proud to support this effort,” said Wine. “We encourage our strong network of dealers to accept the nomination or donate to an ALS charity.”

To date, Polaris employees have raised more than $900,000 for ALS and have set $1,000,000 total as their goal for 2015. To donate to ALS research, go to the ALS Association web site.

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