Piaggio Group Americas has named Mario DiMaria its new CEO. He will be replacing Miguel Martinez in the position, a Piaggio representative revealed to Motorcycle.com today.
DiMaria has been with the Piaggio Group since 2007, but his experience in the powersport/automotive industry is vast, first serving as Area Manager for Nissan in 1996. Five years later he moved to BMW and strengthened his sales experience as Field Operating Manager.
A move to the Fiat Group occurred in 2004, where his roles became increasingly important. His first position as Country Manager for Alfa Romeo UK lead to him becoming Regional Director and Project Leader for Europe, China and the United States.
He held that position before moving to the Piaggio Group in 2007, holding positions in the 2- 3- and 4-wheel departments. In 2009 DiMario became Director of Sales and Marketing for the Asia Pacific 2-wheel market. A position he held until 2013, where he then took the position of Commercial Director of API-IP. Now, just a short time later, he has again moved upward, as CEO of Piaggio Group Americas.