Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts.
The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9. With activities, rides and demos scheduled throughout the week, Harley-Davidson created a free mobile app to help attendees navigate all the action. Harley-Davidson will also showcase Project LiveWire, Harley-Davidson’s first electric motorcycle, along with its brand-new Street 750 motorcycle. The former is especially important as The Motor Company looks to gauge consumer feedback about an electric motorcycle with a Harley badge.
To help navigate the full week of Harley-Davidson activities, attendees can download the new free H-D mobile Sturgis event app. The app features the complete Harley-Davidson Sturgis event schedule, maps, H.O.G. experiences, a dealer locator, plus optional push notification updates with the latest info riders need to get the most out of Sturgis. Fans can search H-D Events Sturgis on iTunes or GooglePlay to download the app, and use #sturgis to share their experiences.
Harley-Davidson also will rock two different event locations during the Sturgis Motorcycle Rally – Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City) and 3rd & Lazelle Street (Downtown Sturgis) – where fans can enjoy a variety of free activities and entertainment, including:
Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City):
Fans can visit Black Hills Harley-Davidson to demo the latest and greatest Harley-Davidson motorcycles and MotorClothes:
Harley-Davidson Motorcycle Test Rides – Take a free test ride on a 2014 Harley-Davidson motorcycle, including the new Project RUSHMORE bikes, LowRider and SuperLow 1200T. Demo registration will close at 4:00 p.m. daily.
Harley-Davidson MotorClothes – Try on the new jackets and even take them for a test ride. All items will be available for immediate purchase.
H-D1 Fit Shop – Come experience the feel of a more comfortable, safer ride and find the perfect seat and handlebar combination.
Project LiveWire – Harley Davidson’s first electric motorcycle will be on display.
3rd & Lazelle Street (Downtown Sturgis):
Those looking for a more relaxed atmosphere can head to 3rd and Lazelle Street where they’ll find a variety of free activities and entertainment:
Project LiveWire – Feel the power of Project LiveWire – Harley-Davidson’s first electric motorcycle – on JumpStart, a simulated riding experience.
New Motorcycle Stunt Show – Experience the thrilling stunt show three times daily (10 a.m., 1 p.m., & 4 p.m.) produced by Ill Conduct Team.
Weber Mobile Grill Academy – Get a first-hand look at Weber grills and accessories. Weber Experts will be there to answer any questions you may have about grills, grilling techniques, recipes, and all things grilling!
Craftsman Garage Station – Hang out at the Craftsman Garage and check out a variety of products perfect for anyone’s “man cave.”
Genuine Harley-Davidson Parts & Accessories Display – Check out the latest Harley models equipped with the full line of custom Parts & Accessories.
H.O.G. 31st Global Lounge – Enjoy the unique historical and educational displays as well as live entertainment and complimentary samples of new H-D Road House Meats and beer samples.
Muscular Dystrophy Association (MDA) – Support the cause with the purchase of a pin and enter to win a black 2014 Street Glide!
Willie G. and H.O.G. Commemorative Merchandise – Purchase exclusive 2014 Sturgis merchandise.
Women’s Area – Rebel One hosts the Jumpstart Rider Experience and Bike Lift Seminars on how to properly lift a dropped motorcycle. Enter the sweepstakes to win a free riding academy course or rental.
Free Bike Wash – Wash away all the Black Hills dust and dirt at the free bike wash from 9 a.m. – 4 p.m. Just bring a dirty bike and a little elbow grease.
For a complete listing of Harley-Davidson events at the 2014 Sturgis Rally, download the new mobile app or visit www.h-d.com/sturgis.