Parts Unlimited To Be EBR OEM Parts Distributor

Troy Siahaan
by Troy Siahaan

Erik Buell Racing (EBR) announced today that it has selected Parts Unlimited of Janesville, Wis, as its distribution partner for all EBR spare parts for North America. Under the agreement, Parts Unlimited will stock EBR parts and handle order processing and fulfillment for EBR’s dealer network.

“We selected Parts Unlimited as our distribution partner because of their highly automated operations, strategically-located warehouses and existing relationships with so many of our dealers. Parts Unlimited shares our customer satisfaction focus and has a reputation for providing fast and friendly service to support the highest quality products. We simply want to make parts ordering and stocking as efficient as possible for our dealer network, and ensure that the rider has the industry’s best possible support team.” said Erik Buell.

Parts Unlimited will begin to distribute parts and accessories to EBR’s dealer network beginning this month. The EBR parts ordering system will be linked to Parts Unlimited to make the ordering process seamless and ensure timely delivery of EBR parts. “This relationship is a new chapter for Parts Unlimited as we are now expanding our business model to support OEMs. We are excited that EBR recognizes our market value and we look forward to our new relationship.” said Fred Fox.

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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