Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor […]
Tom Pages Taking Motorcycle Flips Up A Notch + Video
The world of freestyle motocross is one in which there’s never a dull moment. Everyday, someone, somewhere is thinking of the next big trick. On this day, it’s Frenchman Tom Pages. Pages, a former world champion, who has refused to do backflips since 2012, after witnessing the damage and injuries failed attempts cost his friends and family, has instead focused on other trick variations. However, it’s hard to ignore the allure of the backflip, and here he’s figured out a way to maintain his stance and please the crowd. Check it out.