Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a […]
New Harley-Davidson Book Ties Together The Company’s Past
Margie Siegal, former columnist for IronWorks Magazine and motorcycle enthusiast has written a book on the history of the world’s most famous motorcycle, Harley-Davidson. Entitled, Harley-Davidson: A History of the World’s Most Famous Motorcycle, the book ties together the mechanical evolution of the Harley engines, the social history of Harley and the beautiful visuals associated with Harleys in design, advertising, artful photography and collectibles.
Harley-Davidson are words that evoke the open American road and the “Made in America” tradition like no others. The sweeping chopper handlebars, the distinctive throaty low speed rumble of the engine and the unmistakable logo are all recognized the world over. This book expertly ties together the mechanical evolution of Harley’s engines – from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today – and the social history of the brand’s phenomenal rise in the twentieth century, as innovative survivor of the Great Depression, supplier of the military during both World Wars and enduring symbol of freedom and rebellion. It is fully illustrated with pictures of the bikes and those who have ridden them as well as examples of Harley-Davidson’s distinctive design aesthetic in advertising and collectibles.
Click on the link above for more information. Also, if you’re interested in learning what it’s like to work in the moto-journo biz, check out Dain Gingerelli’s new book; Motors For Nothing (Kicks For Free).