Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this […]
Yamaha Donates Star Bolt To True American Heroes Auction Hosted By Kenny Roberts
In support of the Yamaha True American Heroes Weekend–the fundraising event taking place this weekend at Kenny Roberts’ legendary ranch in Modesto, California–Yamaha Motor Corporation, U.S.A., has donated a 2014 Star Bolt to the Benefit Auction that is a featured event during the weekend. The announcement was made by Bob Starr, General Manager of Communications for Yamaha’s Motorsports Group. Our own Kevin Duke made it out to the event in 2012, where he had the chance to ride with some of the sport’s biggest legends. Read about his experience here.
According to Starr, “During last year’s True American Heroes Weekend, Yamaha had a Star Bolt on hand, and Kenny took a spirited ride around his flat track on the bike [just check out the photo above!]. He liked the Bolt so much that he wanted to give people a chance to bid on one during this year’s auction. We were happy to accommodate him and contribute to Welcome Home Heroes.”
Set to commence right after the True American Heroes Benefit Dinner next Friday night, May 9, Justin Trick from Mulrooney Auction Company will conduct the live auction right at King Kenny’s ranch to benefit Welcome Home Heroes.
Along with the brand-new Star Bolt donated by Yamaha, other items up for bid include Team Roberts memorabilia, other signed racing-related items, and lots of additional motorsports merchandise.
About Welcome Home Heroes
Welcome Home Heroes is a 501(c)3 non-profit corporation organized to provide assistance to local Central California veterans of the U.S. military in their transition from active duty to private life. Last year, the True American Heroes Dinner and Cpl. Michael D. Anderson, Jr. Memorial Ride raised nearly $50,000. Visit TrueAmericanHero.org for more information.