News from Varese, Italy, has MV Agusta making a return to racing, choosing the British Superbike Championship as the series where it will campaign two factory-backed entries. The British Superbike Championship (or BSB) is arguably the most exciting domestic series in the world. It implemented new rules for 2012 designed to keep costs manageable by […]
MV Agusta Increasing Sales and Market Share
According to MV Agusta, the company’s motorcycle art is gaining in value. The boutique motorcycle manufacturer claims to have enjoyed a 20% sales increase for 2013 and is now reporting a 22% sales increase for the first quarter of 2014 over the same period last year. On its home turf of Italy, MV says it now owns more than 10% of overall motorcycle market share.
“I’m extremely satisfied with the results of the first quarter and the sales performance, especially in regards to the Rivale 800 and the new Brutale 800 Dragster,” says MV Agusta president, Giovanni Castiglioni. “I’m confident that the second quarter will see a continuation of this trend of increased sales.”
Castiglioni also used the press release to squash any rumors of the company being sold to the Fiat-Chrysler Group.
“I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group. No such negotiations are taking place, nor have they ever done so,” he says. “My goal is to ensure MV Agusta maintains significant levels of growth while remaining a family business that draws on the incredible passion my father passed on to me and my collaborators; it is a passion that still inspires us to design and build genuine two-wheeled gems.”