Mercedes-Benz’s high-performance tuning subsidiary AMG has released the first of likely many commercials featuring its partnership with Ducati. AMG and Ducati announced their partnership in November, which includes sponsorship of the Ducati MotoGP as well as various marketing and cross-promotional opportunities. In the video above, a handsome European couple race from their luxurious beachfront home […]
Escape The Digital Life With A Taste Of Dakar + Video
In this modern digital world full of hashtags, shares, and likes, sometimes all we really need in life is a motorcycle, some friends, and a bunch of dirt. Every year, AltRider puts on the “Taste of Dakar” ride, where adventure riders from all over converge in Pahrump, Nevada to get a taste of what they and their motorcycles can really do.
As the name implies, the course gives everyone a peek into what the prestigious Dakar rally entails. AltRider would know, as the routes were created by none other than Jimmy Lewis, a podium finisher in the actual Dakar Rally.
But beside the therapeutic aspect of the video, it’s just a really well-produced piece that reinvigorates our desire to get on two wheels and explore. Just as we said with our Weekend Awesome story about Triumph’s well done video, when something is so good, it’d be a crime not to share. Enjoy the ride.