Hot on the heels of the announcement that U.S. motorcycle and ATV parts, accessories and apparel distributor Tucker Rocky/Biker’s Choice agreed to display its wares at the AIMExpo in October comes another key figure in the success of the inaugural trade show, Suzuki Motor of America. “We are very excited to be a founding participant at the […]
Tucker Rocky Merges with Motorsport Aftermarket Group
Today, Tucker Rocky / Biker’s Choice, one of the largest motorcycle dealer parts distributors in the United States, announced an agreement to merge with Motorsport Aftermarket Group (MAG) later this year. In this arrangement, Tucker Rocky / Biker’s Choice will take on the role of majority shareholder of the newly combined company. Since LDI Ltd., LLC (“LDI”) is the only shareholder in TR / BC, it will gain control of the new company while MAG’s majority shareholder, Leonard Green & Partners, L.P., will hold a “significant” minority interest. The new company will assume the Motorsport Aftermarket Group name.
The major change at the top will be the move of J.A. Lacy from CEO of LDI to CEO of the enlarged MAG. The former companies will retain their current structure with Brian Etter remaining as President of MAG’s branded product, media and online retail operations. Similarly, the current President of Tucker Rocky / Biker’s Choice, Dan Courtney, will remain, as well.
Said current MAG Chairman Arnie Ackerman about the merger, “The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry.” J.A. Lacy concurs, “Long-term success for the company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth.”
Subject to regulatory approvals and closing conditions, the merger will take place in the second quarter of 2014.