BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, […]
BMW Names Schaller New Head of Motorcycle Development
BMW has appointed Karl Viktor Schaller as its new head of BMW Motorrad development. Schaller will replace Christian Landerl who headed motorcycle development since November 2008.
Schaller studied mechanical engineering at the Technical University of Munich before becoming a scientific assistant at the research institute for gear wheels and gear manufacturing. After obtaining his doctorate, Schaller was hired by MAN Nutzfahrzeuge AG (now known as MAN Truck & Bus), a Munich-based commercial vehicle manufacturer. Schaller left MAN in 2009 to found his own automotive consulting company. Though his professional experience is in automotive and commercial vehicle fields, Schaller is also an experienced motorcyclist with 35 years of riding.
Landerl will remain with BMW to lead the automobile petrol engine development division. The executive changes take effect April 1.