As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company […]
Top Five Global Motorcycle Companies Ranked
- Honda Motor Company Limited
- Yamaha Motor Company Limited
- Hero MotoCorp Limited
- Bajaj Auto Limited
- Harley–Davidson Incorporation
According to Research And Markets, who bill themselves as “The World’s Largest Market Research Store,” these are the top five companies of the global motorcycle industry, with data collected from 2006 – 2011.
The study itself is several chapters deep and must be purchased (you can do so at the link above), but in short, Research And Markets have compiled a study observing the evolving global motorcycle industry, its competitive landscape, and the corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics.
Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds. A combination of factors such as demographic condition, economic condition, and environmental regulations is seen to have important impact on market dynamics.
The author found that the market size or revenue, average operating profit, average net profit, and annual growth rate are some of the driving forces of these companies. Buyers power, degree of competition, and threats of new entrants and substitutes also affect this market.
This discussion is limited to a comparative analysis of the five companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and SWOT analysis.
Available in a variety of formats, copies of the study are available starting at $1980 from Research And Markets.