In a case of East meets West, Hero MotoCorp has signed a partnership agreement with Erik Buell Racing that will see the Indian manufacture sponsor the EBR AMA Superbike team and potentially introduce Buell-designed motorcycles to India. Hero MotoCorp will sponsor riders Danny Eslick and Geoff May and their EBR 1190RS race bikes in the […]
Erik Buell Racing to Attend Motodays Fiera Roma
Erik Buell Racing is continuing to expand its European presence by appearing at Motodays Fiera Roma, one of Europe’s largest motorcycle trade shows. Held March 6-9 in Rome, Motodays will be an important event for EBR’s plans to establish a European dealer network.
EBR opened its first European office last month in the Netherlands, but Motodays will be the European motorcycle show debut of the company and its 1190RX sportbike.
The company’s Motodays appearance is supported by a grant from the Wisconsin Economic Development Corporation, an organization formed to nurture growth and job creation by Wisconsin-based companies.
“This grant allows our team to meet with key stakeholders across Europe,” says Erik Buell, president and chief executive officer of EBR. “We know the passion in Europe for sport motorcycles continues to grow, and our goal in attending this show is to ultimately expand our dealer footprint in the region.”
[Source: Erik Buell Racing]