Erik Buell Racing opened a new office in the Netherlands, making the first step towards establishing a foothold for distribution to Europe. Located in Alkmaar, a suburb north of Amsterdam, the new office will help increase brand awareness in Europe while laying the groundwork for eventual expanded distribution across the continent. The office will also […]
Erik Buell Racing to Attend Motodays Fiera Roma
Erik Buell Racing is continuing to expand its European presence by appearing at Motodays Fiera Roma, one of Europe’s largest motorcycle trade shows. Held March 6-9 in Rome, Motodays will be an important event for EBR’s plans to establish a European dealer network.
EBR opened its first European office last month in the Netherlands, but Motodays will be the European motorcycle show debut of the company and its 1190RX sportbike.
The company’s Motodays appearance is supported by a grant from the Wisconsin Economic Development Corporation, an organization formed to nurture growth and job creation by Wisconsin-based companies.
“This grant allows our team to meet with key stakeholders across Europe,” says Erik Buell, president and chief executive officer of EBR. “We know the passion in Europe for sport motorcycles continues to grow, and our goal in attending this show is to ultimately expand our dealer footprint in the region.”
[Source: Erik Buell Racing]