New motorcycle registrations in Europe decreased 8.9% in 2011, reaching its lowest level in a decade. And with the state of the economy in Europe, things might get worse. According to provisional numbers released by the European Association of Motorcycle Manufacturers, Europeans registered 1.72 million motorcycles, scooters and mopeds in 2011, down from 1.89 million […]
2013 US Motorcycle Sales Data
The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.
Dual-sport motorcycles saw the largest year-over-year growth percentage with a 7.8% increase in sales compared to 2012. The off-road motorcycle segment also saw a 5.7% improvement as it rebounds after seeing the largest decreases during the economic downturn. Still, the 73,371 off-road motorcycles sold in 2013 remain slightly less than half of the total of 146,742 units sold in 2008.
Street motorcycles are also a shadow of what they were pre-downturn, but the segment continues to grow, with the industry selling 6,485 more motorcycles than in 2012. Those gains were nearly negated however by a 6,363 unit decrease in scooter sales.
[Source: Motorcycle Industry Council]