Motorcycle and scooter sales in the U.S. in 2013 remain consistent with last year’s figures, according to data released by the Motorcycle Industry Council. Several manufacturers blamed poor weather for the poor start this year, and the rebounding sales in the third quarter helped to negate the slow sales from earlier in the year. The […]
2013 US Motorcycle Sales Data
The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.
Dual-sport motorcycles saw the largest year-over-year growth percentage with a 7.8% increase in sales compared to 2012. The off-road motorcycle segment also saw a 5.7% improvement as it rebounds after seeing the largest decreases during the economic downturn. Still, the 73,371 off-road motorcycles sold in 2013 remain slightly less than half of the total of 146,742 units sold in 2008.
Street motorcycles are also a shadow of what they were pre-downturn, but the segment continues to grow, with the industry selling 6,485 more motorcycles than in 2012. Those gains were nearly negated however by a 6,363 unit decrease in scooter sales.
[Source: Motorcycle Industry Council]