With the start of the Sochi winter olympics upon us, reports have gone rampant about the terrible conditions some athletes and media have experienced so far. Lost in all the hoopla is the participation of 20 red Urals in the Olympics opening ceremony. A spectacular procession of the legendary sidecar motorcycles across the ice of the […]
2014 Urals Get Upgraded & Go On Tour
For 2014 Ural has equipped its line-up of two-wheelers and sidecars with some very modern componentry. Ural models now enjoy the benefits of electronic fuel injection (EFI), disc brakes (on all three wheels) and an hydraulic steering damper. Ural claims the motorcycles have received “dozens of other upgrades,” but did not provide details as to nature of those upgrades.
“For many years we were watching other manufacturers launching new models after new models. So we decided we needed to do something more significant than changing the color combinations,” says Ilya Khait, Ural President and CEO. “It’s not to say that we didn’t change the color combinations for 2014, but we also made the bike lighter, faster, more responsive, more fuel efficient, better in handling and braking – closer to what riders expect from a modern day motorcycle.”
To celebrate the upgraded Urals the company is hosting a west coast Demo Tour during February for consumers to check out and ride the new models. Participating dealers include:
“We know there is a large number of people that like the idea of a classic motorcycle with a sidecar but the well-known quirks of previous generations’ Urals stopped some of them from exploring it further. With the introduction of the new Ural we’re hoping to get another chance,” says Khait.
MSRP for 2014 Ural motorcycles starts at $12,399. The first motorcycles are expected to hit dealers’ floors in early February. For more information about Ural or the Demo Tour check out www.imz-ural.com.