Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase. The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas. Harley’s first attempt at culling ideas from its throngs of devoted followers resulted in the recently implemented “No Cages” campaign. Fan […]
Las Vegas Harley-Davidson Breaks Ground On Vegas Strip
Las Vegas Harley-Davidson broke ground yesterday on a full-line Harley-Davidson dealership on the famed Las Vegas Strip. A custom Nevada Sesquicentennial-themed motorcycle celebrating the state’s 150th anniversary was revealed as part of the event, along with details on how one lucky rider will win it at the store’s grand opening.
Harley-Davidson owners from around the city flocked to the site as Las Vegas Harley-Davidson President Don Andress and Vice President Timothy Cashman discussed the new location and, along with Governor of Nevada Brian Sandoval, unveiled a custom Nevada Sesquicentennial-themed motorcycle. Adding to its extreme rarity, Governor Sandoval signed the bike shortly after its reveal.
Set to open this fall, Las Vegas Harley-Davidson will be located directly on the Las Vegas Strip at 5191 S. Las Vegas Boulevard, just steps from the famed “Welcome to Las Vegas” sign. The 50,000 square-foot space will feature a dealership, motorcycle rentals and a retail store. The Las Vegas Strip location will be the brand’s third location locally.
Harley-Davidson enthusiasts have the opportunity to win the Nevada Sesquicentennial-themed motorcycle, the only design of its kind ever created. Soon, those hoping to take the bike home will be able to purchase raffle tickets benefitting Nevada 150 Foundation, Inc. The winner will be selected at Las Vegas Harley-Davidson’s grand opening on the Las Vegas Strip this fall. Additional details regarding price and availability of raffle tickets will be announced shortly. Prior to the store’s opening, the bike will make appearances throughout the year at events and activities honoring Nevada’s Sesquicentennial celebration. Visit www.hdnv150.com or email email@example.com to receive more information as soon as it is available.